Vortex has been U.S. owned and operated since 1986 when it began as a store in Wisconsin selling supplies to people who loved wildlife and the outdoors. It didn't take long for them to see the need for supplying their customers with good optics, which grew to be a major part of their business.

By the mid 90's they started their own brand of affordable, high performing Vortex Binoculars, Vortex Spotting Scopes, and Vortex Rifle Scopes designed to meet the needs of the most demanding and discriminating observers. Vortex has brought to the market such unique and exceptional products like the Vortex Razor Binoculars and the Vortex Viper Rifle Scopes. They pays attention to detail in everything they offer you the finest in rugged outdoor optics. Vortex is the Force of Optics.